Kim has over 22 years of automotive retail experience and more than a decade training sales, finance and management teams to professionally ethically and profitably serve the less than perfect credit customer. 


She started her career in 1996 as an Automotive Sales Professional, then Finance Manager and Sales Manager.  In 2004 she opened a Dealership, BHPH and Event Marketing Company.  Introduced to bad credit customers way back in 2004, Kim became passionate about solving the problem for dealers and their customers. 


Founder of the Sell it Smart and Buy It Smart TM, non-prime process and marketing solutions she offers dealerships a professional, ethical and profitable way to solve the non-prime problem facing all dealerships today; wasted time, loss of sales and profits.


​Passionate about solving the growing credit problem, Kim keeps extra busy speaking on topics related to non-prime notably at the F+I Conference and Expo in Las Vegas, Auto Re marketers Conference, various performance groups and podcasts like The Dealer Playbook and Dealer Talk. 

I want to  help you serve non prime customers profitably, professionally and ethically.  

Its what I have done for over a decade! 

Kim MacPherson

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